The WBCSD led a collaborative project in which 28 initiatives from around the world, including NCI, joined together to create a 2-minute video explaining the natural capital concept for a business audience. ‘Pitch for nature‘ was launched on the first day of the World Forum on Natural Capital in Edinburgh, to an audience of 500 business leaders, sustainability experts, policymakers, and influencers. It is available in 20 languages and the YouTube video has had over 4000 views since going online last month. The aim of the project was both to unite a diverse group of organisations worldwide around a shared explanation of natural capital, while at the same time creating a tool that could widen the appeal of the concept to a broader business audience. It is a demonstration of successful collaboration in action, and NCI are proud to be part of this innovative project.

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